KWA was commissioned by Jamie Durie’s Patio brand to create a dedicated retail space for their outdoor living products range in Kmart stores. The first of what will be known as the Patio 5th Room was unveiled recently at the opening of Kmart’s Garden SuperCentre in Chadstone, Melbourne. The 5th Room represents a first, as the only dedicated signature space within Kmart discount stores. KWA Design Director, Chris Frank sees this is an indication of the future direction of retail in Australia. Christopher explains, “retailers have to create enhanced experience to satisfy the expectations of the new consumer. Patio’s 5th room is a beautiful and inviting space where consumers can create their own outdoor design vision using inspiration from images, information and objects around them. Jamie Durie wanted to bring great design to everyone with his Patio range. The 5th room is about creating the possibility for a complete outdoor experience, not just buying another pot.”

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